Web
Development
Designed to Meet Business
Objectives
Our ultimate goal at
SurfNet is to help you win more business. This is how we measure
success. No matter how appealing your web site looks, or how
creative your print ads are, the bottom line is
results.
The SurfNet team has
designed and developed websites for clients in various categories. Our ability to provide
integrated internet marketing services such as search engine
optimization ensures the websites we design and develop are ultimately focused on increasing our
clients’ ROI and meeting business objectives.
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What's stopping my website from getting more
leads?
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Why am I not showing up on Google where I want to
be?
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What is my competitor doing to out rank
me?
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Is my site really keeping visitors
attention?
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How do I stack up against my
competition?
Effective,
Marketing-Focused Website Design and Development
Website design and development is more than just graphics and
layouts appealing to the eye. It’s about usability, scrutinizing web analytics
data, integrating search engine optimization best practices,
implementing the right content management system, clear call-to-actions, compelling
content, messaging, and ultimately results.
Our web design and development
services aren’t just focused on the aesthetics of a site. We concentrate on
achieving business goals such as increased conversions and
greater average order values. In addition to understanding a client’s branding needs, we
incorporate and consider:
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Web Analytics
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Search Engine
Optimization
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Content Management
System
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eCommerce
Development
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eCommerce Marketing
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Analytics-Driven Approach
Importance of SEO in
Web Design & Development
Too often we encounter companies who have embarked on or just
completed a website design without considering the role search engine optimization plays in
a website’s effectiveness.
It is critical to have an SEO analyst working together with
the web designers and web developers to ensure best practices are addressed such as site architecture, page construction, and content. Transferring link
popularity must also be considered.
A SEO analyst will also
identify unique strengths of a website that can be
leveraged as well as what gaps must be addressed. Web design with proper SEO implementation
can dramatically improve the volume of targeted traffic to
your site.
The Right Content Management System
Utilizing a
content management system to easily create and modify website material enables marketers to make
real-time business decisions. The right content management system
will also support a business’ specific needs, save time, and aid SEO efforts.
Branding Needs
Effective website design can communicate clearly a company’s brand. It
reinforces a brand’s unique selling proposition and provides messaging that
engages website visitors.
Effective web design, including visuals, graphics, layout, and messaging, resonates with a brand’s
target audience. It becomes part of a strategy aligned with other
marketing elements such as media. It compels the audience to take further action, moving a
potential customer closer to the end of the purchase
funnel.
Hiring Experienced Professionals
It is easy to lose
time and leave money on the table by selecting the wrong firm for web design and development. Cost
should not be the deciding factor. A company should consider an
internet marketing agency’s experience in web design and web development, project management
skills, technical aptitude including implementing the appropriate
content management system, and the ability to integrate services like search engine
optimization.
Hiring true professionals to design and
develop a website will provide exponential return on investment.
Contact Us
Today!
If you would
like to learn more about SurfNet's Web Development
Consulting Services,
please contact us by filling our Request More Information
Form or call us at 1-844-302-1466.
A member of our team will be happy to answer any
questions you may have.
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